The Classic Shinhan Card
Launch digital campaign
Marriott Bonvoy
Market
Korea
Industry
Travel / Finance
Scope
Campaign, Design, Influencer
Year
2022
Marriott Bonboy, the loyalty program of Marriott International, and Shinhan Card's Private Label Credit Card met to create Marriott Bonboy the Classic Shinhan Card. We planned and produced the newly created The Best Shinhan Card launch campaign. From video advertising and Key Visual production, as well as Marriott Onsite Digital Asset, display banners, and influencer collaboration content, we have conducted a variety of marketing activities for the launch of new premium cards.
Marriott Bonvoy
The Classic Shinhan Card
It is made of T&M preferred by the MZ generation, which is a major target group, and expresses the turning points of consumer benefits from daily life to travel in various situations.
As cards were released at a time when overseas travel was not active due to COVID-19, we produced campaign creative visuals and messages reflecting domestic travel trends such as hotel staycation, rather than emphasizing Marriot's global hotel portfolio, which is the strength of the brand.
We have produced DA banner creatives that will be used in media such as NAVER, Kakao Moment, and Targeting Gates, emphasing important benefits for each card.
To promote Marriott Bonboy the Classic Shinhan Card, we collaborated with target influencers such as travel creators and travel photographers to produce and distribute digital content.
