The Best Shinhan Card
Launch Campaign
Marriott Bonvoy
Market
Korea
Industry
Travel / Finance
Scope
Campaign, Design, Influencer
Year
2021
Marriott Bonboy, the loyalty program of Marriott International, and Shinhan Card's Private Label Credit Card met to create Marriott Bonboy the Best Shinhan Card. We planned and produced the newly created The Best Shinhan Card launch campaign. From video advertising and Key Visual production, as well as Marriott Onsite Digital Asset, display banners, and influencer collaboration content, we have conducted a variety of marketing activities for the launch of new premium cards.
Marriott Bonvoy
The Best Shinhan Card
We planned a concept linking domestic hotel vacations and product benefits, which were a travel trend during the pandemic, and expressed the slogan "Key to More Access" through the composition of the card silhouette and the video sequence that opens the door.
As cards were released at a time when overseas travel was not active due to COVID-19, we produced campaign creative visuals and messages reflecting domestic travel trends such as hotel staycation, rather than emphasizing Marriot's global hotel portfolio, which is the strength of the brand.
We have produced DA banner creatives that will be used in media such as NAVER, Kakao Moment, and Targeting Gates, emphasing important benefits for each card.
Through collaboration with hotel review side PRESTIGE GORILA and card comparison platform CARD GORILA, we distributed articles and video-type productions to the GORILA DISTRICT channel.
