Brewing Kombucha
Live Commerce Marketing
Lotte Chilsung
Market
Korea
Industry
Food & Beverage
Scope
Live Commerce, Content, Design
Year
2021
We took a bold challenge to introduce Lotte Chilsung's newly released Kombucha to consumers for the first time through live commerce. We have made various preparations to make the most of the live commerce platform, which is rapidly emerging as a new sales channel, such as package design, landing page design, celebrity casting, and broadcast concept planning.
Live Commerce
Through the Kakao Shopping Live platform, we have prepared a place for products and consumers to meet. We have carried out tasks in various fields such as pre-planning of broadcasting, casting models, script writing, field management, and customer management so that product introduction, events and promotions can proceed smoothly through live.
Package Design &
Photo Editing
We designed the package with illustrations that not only go well with the existing Kombucha product design but also convey the effectiveness and sensibility of the product. It is designed to match the refreshing feeling of Kombucha, which represents a healthy drink with zero calories, and the calm feeling of Kombucha, which has a deep taste after being carefully fermented for 14 days.
HIBISCUS
ORIGINAL
Commerce Page
We have created an event and introduction page for product sales during live commerce. By focusing on visual intensity and interesting layout construction, we have moved away from the ordinary e-commerce page design and designed the launch of the new product to stand out enough.
