PLAY LEZHIN
Brand Pop-up Store

LEZHIN

Market

Korea

Industry

Webtoon

Scope

Brand Experience

Year

2023

We planned and operated a brand pop-up store for "LEZHIN", a top comprehensive webtoon platform in Korea and a powerhouse in the adult webtoon field. In connection with the promotion of the LEZHIN brand and the brand campaign that was being executed at the same time, we planned the concept of "Playground for Adults" and prepared various activities for the public to experience adult webtoons in a new and fun way, and through this, we contributed to the formation of LEZHIN brand awareness and expansion of new membership.

Brand Experience Design & Operation

We operated a LEZHIN pop-up store in Y173, Seongsu-dong,

an area where men and women are concentrated in their 20s and 30s.
Taking advantage of the pop-up store concept of "Adult's R-rated Playground," the entire space was composed by producing designs and objects symbolizing "play parks" using LEZHIN's brand color, Red.

Internal Activity

A total of 4 zones were organized to allow each zone to experience different goals of brand experience.
- Introduction to LEZHIN Brand and Works zone, consumer participation game zone, LEZHIN major works photo wall and Lounge zone.
The entire space is composed of "red" colors symbolizing adult webtoons and Lezhin brands, and sensual music and lighting are arranged to create a space where only adults can enjoy "joy and secret."