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The Best Shinhan Card
Launch Campaign

Marriott Bonvoy

Market

Korea

Industry

Finance

Scope

Campaign, Film

Year

2021

Marriott Bonboy, the loyalty program of Marriott International, and Shinhan Card's Private Label Credit Card met to create Marriott Bonboy the Best Shinhan Card. We planned and produced the newly created The Best Shinhan Card launch campaign. From video advertising and Key Visual production, as well as Marriott Onsite Digital Asset, display banners, and influencer collaboration content, we have conducted a variety of marketing activities for the launch of new premium cards.

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We planned a concept linking domestic hotel vacations and product benefits, which were a travel trend during the pandemic, and expressed the slogan "Key to More Access" through the composition of the card silhouette and the video sequence that opens the door.

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