Kakao Webtoon brand strategy &
Global marketing frames
Kakao Webtoon
Market
Global
Industry
Entertainment
Scope
Strategy, Campaign, Social Media
Year
2021
In order to enter the global market for Kakao Webtoon, we conducted overall global integrated digital marketing consulting work such as establishing Kakao Webtoon's global brand strategy, planning and producing global campaigns, and social media global operation strategy.
Global Brand Strategy
for KAKAO WEBTOON
4 blocks in global brand strategy
of kakao webtoon
01.
GLOBAL BRAND
STRATEGY
Definition of kakaopage business
Direction of the business
Consumer Benefit & Value
North Star
Core of Business
I should be me
02.
CONTENTS
COMMUNICATION
STRATEGY
CONTENTS #1
CONTENTS #2
CONTENTS #3
We are in content business
Templat & Style, but not same for all Global Media Campaign Materials
03.
LOCAL IMPLEMENTATION
- MEDIA STRATEGY
- LOCAL LAUNCHING PROJECT
HQ never know each
local market
Different dish with the same ingridients.
04.
ALWAYS ON
SOCIAL CHANNEL
Always connected
with readers
Our global brand strategy aims to ensure that Kakao Webtoon is recognized as a brand that delivers the same experience and the same value to users in all countries around the world.