Global digital marketing
to strategic countries
Hite Jinro
Market
Singapore, Vietnam, Thailand, Indonesia, Philipines, Hong Kong, Taiwan, Mexico, France
Industry
Food & Beverage
Scope
Strategy, Campaign, Social Media, Content, Design, Influencer
Year
2020~2022
By establishing Hite Jinro's global brand strategy and global content strategy, we have implemented local campaigns targeting Hite Jinro's strategic countries such as Singapore, Vietnam, Thailand, Indonesia, the Philippines, Hong Kong, Taiwan, and Mexico. In addition, we have continuously strengthened communication with local consumers by operating local social channels in the local language.
Social Media
We operated social media channels in six countries, including Singapore, Vietnam, Malaysia, Indonesia, Hong Kong, and Taiwan, based on local language. We also tried to increase the intimacy between local consumers and brands by producing branded content that revealed the characteristics of each country.
Revive our Local
Due to the pandemic, a large number of people, including small business owners and consumers who have been with Hite Jinro for a long time, have gone through difficult times. In order to overcome this situation and revitalize the stagnant streets, we held promotions to support small business owners and encourage them to be with Hite Jinro again.
