We has established a global brand strategy for Chamisul, which has begun to meet consumers around the world beyond the United States, Japan, and China. In addition, we have established a global marketing frame to introduce K-SOJU to consumers around the world through global campaign execution and content creation. Unlike korean consumers, fruit-flavored soju, which is favored by global consumers, is the main product of the global market, so we have captivated soju lovers around the world by actively producing social contents that utilize the colorful colors of fruits.