Jinair Intergrated Digital Marketing
Jinair
Market
Korea, Japan, Hong Kong, China
Industry
Travel
Scope
Strategy, Campaign, Display Banner, Social Media, Performance, OOH
Year
2020~
Based on Jin Air's brand strategy "Basic is good" which contains Jin Air's brand philosophy and value, we support LCC Jin Air's various digital marketing activities. Even in the travel environment that has been dampened by the pandemic, we are delivering various promotions of Jin Air to consumers by developing optimal targeting advertisements and effective messages and key visuals to create a contact point between travelers and Jin Air.
BRAND CAMPAIGN
기본이 좋아요
By emphasizing the "free in-flight meal & free baggage" service, which is the strength of LCC Jin Air, we carried out a campaign to convey the brand value of "basic is good" Jin Air, which always provides the impression and excitement of travel with differentiated services. Through various online and offline media, we tried to express the joy of traveling with Jin Air to consumers.