With the growing awareness and preference of Korean health functional foods among Chinese consumers, AmorePacific needs to carry out marketing in China for "Vital Beauty Super Collagen.​ ConnectB Global, which is in charge of marketing AmorePacific to China, collaborates with Doughin(TikTok) to plan and produce short form content campaigns modeled on local celebrities, and collaborates with famous Wang Hongs in China to produce content and conduct live commerce in China.