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Daily Beauty Xiaohongshu
Digital marketing into China
Amore Pacific
Market
China
Industry
Cosmetic
Scope
Social Media, Live Commerce
Year
2020~
We are introducing all Amore Pacific Daily Beauty products to Chinese consumers through the operation of Xiao Hongshu, an essential social channel for Chinese MZ generations. AmorePacific's various products are introduced to Chinese consumers by producing high-quality content such as images and videos optimized for the Xiaohongshu channel. Through this, the number of followers is increasing by 20,000 a year without advertising execution, and it is also contributing to actual sales growth by linking accounts with the Xiaohongshu Store.
Xiaohongshu
Based on brand strategy, product characteristics, and Xiao Hongshu platform characteristics, we produce various contents such as photos, illustrations and short clip videos.
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